+27 84 600 8012 info@faithinnovation.co.za

Effective copywriting (also known as business writing) is any writing that sells a product, a service, or even a person. The radio commercial you hear on your way to work is an example of copywriting. The sales letters and advertisements you receive in the mail are examples as well. Even the billboards you see on the highway are examples of copywriting! Copy that converts prospects into buyers. Successful ad copy also means that there are certain things you should expect from your copywriter or business writer.


  • Blog post (300-400 words)
  • SEO web copy (300 – 400 words)
  • Web copy proofing & editing (300 – 400 words)
  • Online magazine article (600 – 1000 words)
  • LinkedIn post
  • Facebook post
  • Twitter post
  • Instagram post
  • Product description (per item)
  • Traditional Copywriting


  • Print advertising
  • Flyers and Brochures
  • Invitation 
  • Editing / Proofreading
  • Articles
  • Reports
  • Resume / CV (per page)
  • Dissertation (100+ pages – flat rate)

Are you looking for captivating content that converts? Our copywriting services are tailored to meet your business needs, whether you’re revamping your website, launching a new product, or crafting compelling marketing materials.

We specialise in:

Website Copy: Engage visitors with SEO-optimized content that showcases your brand’s unique value proposition and drives conversions.

Product Descriptions: Persuasive descriptions that highlight the benefits and features of your products, turning browsers into buyers.

Email Campaigns: Craft attention-grabbing subject lines and persuasive email content to nurture leads and drive sales.

Social Media Content: Elevate your social media presence with compelling captions and posts that resonate with your audience.

Blog Posts and Articles: Establish thought leadership and attract organic traffic with informative and engaging blog posts and articles.

Ad Copy: Create impactful ad copy for online and offline campaigns that grabs attention and drives clicks.

Why choose us?

  • Experienced Writers: Our team of skilled copywriters understands the nuances of effective communication and storytelling.
  • Tailored Solutions: We work closely with you to understand your brand voice, target audience, and goals, ensuring every piece of copy aligns with your objectives.
  • Quick Turnaround: We prioritize efficiency without compromising quality, delivering polished copy within your deadlines.
  • Results-Driven Approach: Our focus is on delivering copy that generates tangible results, whether it’s increased sales, brand awareness, or engagement.

Ready to elevate your brand with compelling copy? Contact us today info@faithinnovation.co.za to discuss your project and receive a custom quote. Let’s turn words into action!

What is copywriting?

Copywriting is the art and science of writing text (copy) for the purpose of advertising or marketing. It’s about crafting persuasive language that compels readers to take action, whether that’s making a purchase, signing up for a newsletter, or engaging with a brand.

What does a copywriter do?

Copywriters create content for various marketing materials such as websites, advertisements, social media posts, emails, product descriptions, and more. They research the target audience, understand the brand’s message and goals, and then write compelling copy that resonates with the audience and drives desired actions.

How is copywriting different from content writing?

While both involve writing, copywriting is focused on persuading readers to take a specific action, such as buying a product or signing up for a service. Content writing, on the other hand, is more about providing valuable information or entertainment to the audience, often without a direct call to action.

Why is good copy important?

Good copy is important because it can significantly impact the success of marketing campaigns. Compelling copy grabs attention, builds trust, communicates the value of a product or service, and ultimately persuades the audience to take action. It can mean the difference between a successful campaign and one that falls flat.

How do I know if my copy is effective?

Effective copy typically results in higher engagement rates, increased conversions, and improved brand perception. You can measure the effectiveness of your copy by tracking metrics such as click-through rates, conversion rates, sales, and customer feedback.

Do I need a professional copywriter?

While anyone can write copy, professional copywriters bring expertise and experience to the table. They know how to research your target audience, craft persuasive messaging, and optimize content for search engines. Investing in a professional copywriter can ultimately save you time and money while yielding better results.

How do I find the right copywriter for my project?

Look for copywriters with relevant experience in your industry or niche. Review their portfolio and client testimonials to gauge their writing style and effectiveness. It’s also important to communicate your expectations, goals, and budget clearly from the outset to ensure a successful collaboration.

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